The Element Group

A sleek, intuitive website redesign that reflects Element Group’s design-driven approach. The goal was to clearly communicate their expertise, enhance usability, and transform the site into a consistent source of new business leads.

Art Direction

UX/UI Design

Iconography

Animation Direction

The UX and visual direction, focused on clarity, flow, and brand expression. We introduced animated icons, clean layouts, and a bold green accent to guide users to calls-to-action. A scrollable project carousel, stats, and testimonials were woven into the homepage to boost trust and engagement.

To deepen the user experience, we designed Service and Project Detail Pages that expanded on the homepage’s aesthetic—using striking imagery, consistent branding, and strong CTAs to pull users in. The result was a cohesive, modern site that supports both storytelling and conversion.